| Titolo | Made of Greatness |
| Agenzia | Zambezi |
| Campagna | Made of Greatness |
| Cliente | TaylorMade/adidas Golf |
| Marca | TaylorMade Golf |
| Data di Prima Diffusione/Publicazione | 2015 / 2 |
| Settore | Equipaggiamento sportivo, Sport |
| Slogan | Made of Greatness |
| Trama | TaylorMade and Zambezi have launched their new work for the R15 metalwood driver. The campaign, called “Made of Greatness,” is targeted towards the elite amateur golfer looking to shave those few extra strokes off their game. |
| Filosofia | The campaign ties into the week of the Northern Trust Open, and the :60 Anthem features TaylorMade’s athletes (Justin Rose, Sergio Garcia, Jason Day, Boo Weekley, Ryan Palmer) and how they’ve reached greatness on different levels. The Anthem will premiere on the Golf Channel. In addition, the campaign will have five vignettes of the pros and why they strive for greatness, rolling out over the spring. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Director of Digital | Ricardo Archer Diaz |
| Sound Design and Mix (SERIES) | Michael Ryan |
| Art Director | Bryan Barber |
| Direttore della fotografia | Alastair McKevitt |
| Account Director | Mark Belot |
| Group Account Director | Pete Brown |
| Creative Director | Kevin Buth |
| Editor | Ling Ly |
| Executive Producer | Alex Cohn |
| Founder | Chris Raih |
| Copywriter | Evan Schiller |
| Direttore della fotografia | Anthony Arendt |
| Account Supervisor | Matt Kline |
| Copywriter | Ben Tom George |
| Art Director | Keven Behboody |
| Associate Creative Director | Nick Rodgers |
| Producer | Nat Bricker |
| Producer | Travis Mitchell |
| Digital Producer | Sean Carnage |
| Assistant Account Executive | Carly Ayres |
| Director | Dan Marks |
| Producer | Dan Marks |
| Editor | Dan Marks |
| Director | Adam Goldberg |
| Producer | Adam Goldberg |
| Producer | Kimberly Driedger |
| Editing House | South District Films |
| Editor | Dan Cooper |
| Editor | James McGillin |
| Sound Design and Mix (ANTHEM) | Mike Franklin |
| Casa di Produzione | South District Films |
| ANTHEM (Original Music) | Beacon Street Studios |
| Sound Design (SERIES) | Actual Size Audio |
More Work
SEE ALLSway
- MARCA:
- Apple Airpods
- AGENZIA:
- TBWA\Media Arts Lab
Stroll
- MARCA:
- Apple
- AGENZIA:
- TBWA\Media Arts Lab
Made of Greatness
- MARCA:
- TaylorMade Golf
- AGENZIA:
- Zambezi
Trust
- MARCA:
- TaylorMade
- AGENZIA:
- Zambezi
Hook it Up
- MARCA:
- Champs Sports
- AGENZIA:
- Zambezi