Egale Canada Human Rights Trust - "Coming Out"

TAXI Toronto

TAXI Toronto Canada

2741

Titolo	Coming Out
Agenzia	TAXI Toronto
Campagna	Coming Out
Cliente	Egale
Marca	Egale Canada Human Rights Trust
Data di Prima Diffusione/Publicazione	2020 / 6
Settore	Istituzioni/Associazioni
Slogan	Coming out should be safe for everyone.
Trama	Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual people have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, Egale and creative agency TAXI Toronto produced a film made entirely of user submitted footage. While the film looks like it’s about the challenges of the Covid-19 pandemic, it’s actually highlighting the emotional struggles we’ve all had during quarantine in order to show a parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are.
Tipo di Media	Web Film
Lunghezza	50 seconds
Executive Creative Director	Alexis Bronstorph
Executive Creative Director	Kelsey Horne
Creative Director	Allen Kwong
Copywriter	Austin Parkin
Art Director	Listya Nindita
Agency Executive Producer	Cherie O'Connor
Strategy Director	Aurora Stewart de Peña
Account Director	Sara Spears
Editor	Izzy Ehrlich
Music Composer	Grayson Mathews
Colorist	Eric Whipp
Post Production	Fort York