Veja - "Fishes"

AlmapBBDO

AlmapBBDO São Paulo, Brasile

11679

Marca: Veja
Paese: Brasile

Cliente: Veja

Titolo	Fishes
Agenzia	AlmapBBDO
Campagna	Fishes
Cliente	Veja
Marca	Veja
Data di Prima Diffusione/Publicazione	2016
Settore	Media/Editoria
Trama	Created by AlmapBBDO, “Fishes,”the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not. VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.
Tipo di Media	Televisione e Cinema
Lunghezza	49 seconds
General Creative Director	Luiz Sanches
Executive Creative Director	Bruno Prosperi
Creative Director	Gola BJ Nogueira Pernil
Creative Director	André Gola
Copywriter	Rodrigo Resende
Art Director	Renato Butori
Production	Clan VFX
Audio	Cabaret
RTVC	Vera Jacinto
RTVC	Diego Villas Boas
RTVC	Fernando Yamanaka
Client Supervisor	FernandaAntonelli
Client Supervisor	Ana Clara Grana
Client Supervisor	Beatriz Almonacid
Client Supervisor	Beatriz Sztamfater
Account Planner	Cintia Gonçalves
Account Planner	Sérgio Katz
Account Planner	Denis Camargo
Account Planner	Ana Beatriz Nunes
Advertising Manager	Walter Longo
Advertising Manager	Tiago Afonso
Advertising Manager	Andrea Abelleira
Advertising Manager	Keila Arciprete
Media Director	Cassiano Oliva
Media Director	Dener Lages
Media Director	Thabata Hidalgo