Philips Baristina - "Join the new coffee movement"

Droga5

Droga5 London, Regno Unito

774

Marca: Philips Baristina
Paese: Regno Unito

Cliente: Philips

Titolo	Join the new coffee movement
Agenzia	Droga5
Campagna	Join the new coffee movement
Cliente	Philips
Marca	Philips Baristina
Data di Prima Diffusione/Publicazione	2024 / 3
Settore	Piccoli elettrodomestici e accessori decorativi per la casa
Filosofia	A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to 'Join the new coffee movement' - where you can finally have a real espresso at home, without any of the nonsense that comes with it. This new machine is an exciting proposition set to shake up the burgeoning coffee category. It is the first to offer proper portioned espresso, made from fresh beans with this level of ease. No more pods. No more feeling like you need to be a trained barista to get a good cup of coffee at home. To position it as the step-change in coffee that it is, the team wanted to take a bold approach that sets it apart from the category. The ad, directed by Filip Nilsson via Object and Animal, juxtaposes the beautiful simplicity of the Baristina with the chaos of modern coffee culture. From overly complicated machines, to over the top latte art, to mountains of plastic pods, or brews made with the most unusual of ingredients (yak butter, anyone?); the 30-second TV spot takes us on a rollercoaster ride through some of the countless ‘coffee movements’ that have caught on over the last few years, highlighting just how complicated coffee has become. It builds up in ridiculousness right up until we introduce “the new coffee movement” – in this case, thankfully, it couldn’t be simpler, just a single swipe to make a real espresso with the new Philips Baristina. The campaign launches this week in France, followed by selected markets around the world throughout 2024. Media is handled by Omnicom Media Group.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Francia
Editing Company	Final Cut
Post Produzione	Electric Theatre Collective
Audio Post Production	String and Tins
Advertising Manager	Marloes Laan
Chief Creative Officer	Shelley Smoller
Group Creative Director	Matt Hubbard
Creative Team	Connor Hamill
Creative Team	Cameron Turner-Lowe
Group Account Director	Josh Morgan
Account Director	Gabi Dwek
Chief Strategy Officer	Damien Le Castrec
Strategy Director	Tamara Charles
Senior Strategist	Eloise Sykes
Designer	Liz Bizoux
Agency Head of Production	Peter Montgomery
Agency Producer	Joe Pawsey
Casa di Produzione	Object & Animal
Director	Filip Nilsson
Executive Producer	Dom Thomas
Producer	Alex Chamberlain
Head of Production	Laura Hegarty
Direttore della fotografia	Jakob Ihre
Editor	Sam Bould
Assistant Editor	Ruby Browne
Editorial Producer	Nikki Porter
VFX Supervision	Studiofyr
Colorist	Andi Chu
Executive Post Producer	Vic Lovejoy
Post-production Producer	Emma Hughes
Sound Design and Mix	Lawrence Kendrick
Audio Producer	Ellie Hook