| Titolo | Cyclist |
| Agenzia | Publicis Mexico |
| Campagna | Night Vision |
| Cliente | BMW |
| Marca | BMW Mexico |
| Data di Prima Diffusione/Publicazione | 2012 / 4 |
| Settore | Auto Accessori/Ricambi/Olii additivi/Carburanti |
| Slogan | Night Vision |
| Trama | To promote BMW's Night Vision system we created a print campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters. |
| Tipo di Media | Pubblicita' su quotidiani |
| Post Production | Estudio Base |
| Photographer | Diego Arrigoni |
| Strategic Planner | Magdalena Barceló |
| Account Supervisor | Atria Medina |
| Account Director | Juan Carlos Rached |
| Copywriter | Antonio Montero |
| Art Director | Agustín Esteban |
| Art Director | Leonardo Corrales |
| Creative Director | Agustín Esteban |
| Chief Creative Officer | Héctor Fer |
More Work
SEE ALLLamb
- MARCA:
- BMW Mexico
- AGENZIA:
- Publicis Mexico
Runner
- MARCA:
- BMW Mexico
- AGENZIA:
- Publicis Mexico