| Titolo | 7 billions 01 |
| Agenzia | Leo Burnett Publicidade, lda. |
| Campagna | 7 billions |
| Cliente | Caos Sustainability |
| Marca | CAOS Sustainability |
| Posted | Mag 2012 |
| Settore | Enti per la difesa dell'ambiente, degli animali |
| Slogan | Now we are 7 billions. For better. Or for worse. |
| Trama | If every person recycles one single glass bottle, we save enough energy to heep 3 million light bulbs turned on during a whole day. If no one recycles absolutely anything, garbage enough to fill 1.900.000 football fields can be produced per year. |
| Tipo di Media | Stampa e stampati |
| Advertising Manager | Inês Mourão |
| Advertising Manager | Gonçalo Cavalheiro |
| Account Director | Beatriz Rebelo |
| Account Director | Tiago Reis |
| Illustrator | Thiago Arrighi |
| Copywriter | Carolina Markowicz |
| Art Director | Thiago Arrighi |
| Creative Director | Luciana Cani |
| Executive Creative Director | Erick Rosa |