Toyota GR Corolla - "Metalmorphosis"

Hero

Hero Sydney, Australia

781

Titolo	Metalmorphosis
Agenzia	Hero
Campagna	Metalmorphosis
Cliente	Toyota Motor Corporation
Marca	Toyota GR Corolla
Posted	Settembre 2023
Settore	Auto Nuove
Filosofia	Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story. With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening.
Tipo di Media	Branded Content
Lunghezza	132 seconds
Casa di Produzione	Scoundrel
Executive Creative Director	Shane Geffen
Creative Director	Andrew Woodhead
Creative Director	Pat Langton
Copywriter	Will Fox
Copywriter	Annie Sullivan
Broadcast Producer	Margot Ger
Head of Strategy	Tallon Mason-Kaine
Client Services Director	Richard Hayes
Group Business Director	Charlie McDevitt
Business Director	Lucy Bell
Business Manager	Johnny Lwin
Director	Toby Pike
Executive Producer	Kate Gooden
Producer	Alex Tizzard
Direttore della fotografia	Stefan Duscio
Post Produzione	Heckler
Editor	Andrew Holmes
Illustrator	James Jirat Patradoon
Animator - Animation	Mighty Nice
Music / Sound Design	Squeak E. Clean Studios
Sound Engineer	Paul Le Couteur