| Titolo | GIF Card Artist |
| Agenzia | VMLY&R Kansas City |
| Campagna | Caution Channel |
| Cliente | NAPA AUTO PARTS |
| Marca | NAPA AUTO PARTS |
| Data di Prima Diffusione/Publicazione | 2018 / 3 |
| Settore | Automobili/Motoveicoli |
| Slogan | Caution Channel: Giving fans a reason to love racing’s most hated moments |
| Trama | When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Global Chief Creative Officer | Debbi Vandeven |
| Chief Creative Officer | John Godsey |
| Executive Creative Director | Aaron Evanson |
| Group Creative Director | Derek Anderson |
| Art Director | Matt McNary |
| Associate Creative Director | Austin Ridling |
| Copywriter | Patrick Farrell |
| Associate Creative Director | Jonathan Vigliaturo |
| Account Planner | Mikalah Morris |
| Casa di Produzione | Liquid 9 |
| Editing Company | Liquid 9 |
| Director | Frankie Oviedo |
| Editor | Patrick Morgan |
| Editor | Julia Hamilton |
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