IKEA - "The Suitcase"

DDB Group Italy

DDB Group Italy Milan, Italia

Premi

1712

Questo spot fa parte della collezione ACT Responsible

Marca: IKEA
Paese: Italia

Cliente: IKEA

Titolo	The Suitcase
Agenzia	DDB Group Italy
Campagna	The Suitcase
Cliente	IKEA
Marca	IKEA
Posted	Giugno 2022
Settore	Utensili domestici, Mobili e giardinaggio
Trama	In 2022 millions of Ukrainians have been forced to give up their homes, professions and families. They fled leaving everything behind and with their whole life packed in a suitcase. Literally.IKEA had already recovered and furnished unused spaces to turn them into welcoming places for Ukrainian refugees. But it wasn’t enough: they needed to feel the warmth of a home again. Our goal was to give it back to them and, in order to do it, people needed to face the reality. So, we metaphorically packed the entire contents of an IKEA setting room into a suitcase.From April 22 to May 8 in all IKEAs across Italy, we exhibited a room setting completely empty and with only a suitcase inside. Walking though the stores, customers faced this strong image that invited them to donate essential goods to Ukrainian refugees. For each donation made, IKEA had added another one.
Tipo di Media	Case Study
Lunghezza	116 seconds
Casa di Produzione	Karen Film
Chief Creative Officer	Luca Cortesini
Executive Creative Director	GABRIELE Caeti
Creative Director	Salvatore Zanfrisco
Creative Director	Samantha Scaloni
Creative Director	Stefano Castagnone
Art Director	Linda Faini
Copywriter	Noa Consigli
Account Director	Davide Bergna
Account Supervisor	Azzurra Ricevuti
Account Executive	Giulia Silvi
Casa di Produzione	Karen Film
Director	Mauro Lodi
Executive Producer	Tommaso Pellicci
Production Company Producer	Stefano Ottorino
Production Company Producer	Camilla Colombi
Editor	Sara Dicorato
Grade	Luca Parma