| Titolo | Jeep History 70th Anniversary |
| Agenzia |
Publicis Sapient
|
| Campagna |
Jeep History / Jeep 70th Anniversary
|
| Cliente |
Chrysler Group LLC
|
| Marca |
Jeep
|
| Data di Prima Diffusione/Publicazione |
2011 / 1
|
| Settore | Auto Nuove
|
| Slogan | Jeep 70th Anniversary Celebration |
| Trama | The Jeep brand was celebrating its 70th anniversary in 2011. The Jeep brand digital team had just successfully launched a multi-user, multi-touch Microsoft Surface Timeline, iPad app, and re-designed History section to celebrate the 70thAnniversary of the Jeep brand. The interactive experience was big success with consumers and the creative use of seven grille slats to represent seven decades of Jeep history was extremely well received by Mike Manley, Jeep CEO and was it was requested that the idea be utilized in Dealer Kiosks. |
| Tipo di Media |
Edicola Interattiva
|
| Technical Developer |
Vincent Ricciardi
|
| Project Manager |
Viktor Bezic
|
| Account Director |
Nelson Pereira
|
| Associate Art Director |
David Fasullo
|
| Copywriter |
Lee Ekstrom
|
| Associate Creative Director |
Steve Koch
|
| Associate Creative Director |
Ryan Hryciuk
|
| Executive Creative Director |
Gary Holme
|
| Executive Creative Director |
Trevor Schoenfeld
|