| Titolo | The First Post in Braille |
| Agenzia | McCann Lima |
| Campagna | The First Post in Braille |
| Cliente | National Blind Unit of Perú |
| Marca | Unión Nacional de Ciegos del Perú UNCP |
| Posted | Giugno 2014 |
| Settore | Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili |
| Trama | The National Blind Unit (UNCP), using its Facebook page, posted an innovative piece, which transmits a virtual experience into the understanding how blind people read. |
| Tipo di Media | Social Media |
| Più informazioni | https://www.facebook.com/photo.php?fbid=717232314994190&set=a.456614721055952.118421.133815096669251&type=1&theater |
| Chief Creative Officer | Mauricio Fernández-Maldonado |
| Chief Creative Officer | Nicolás Romano |
| Copywriter | Frank Martí |
| Art Director | Christian Silva |
| Digital Director | Miguel Bulnes |
| Social Media Executive | Jhonatan de la Cruz |
| Social Media Executive | Mónica Campos |
| Social Media Executive | Case Production |
| Director | Dante Effio |
| Production Company Producer | Kike Pacheco |
| Post Produzione | Animal FX |
| Sound | Sónica |
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