Titolo | Flood |
Agenzia |
Y&R Dubai
|
Campagna |
Heroes Wanted
|
Cliente |
Red Cross
|
Marca |
Red Cross Lebanon
|
Data di Prima Diffusione/Publicazione |
2012 / 2
|
Settore | Fondazioni caritatevoli, Volontariato
|
Slogan | Redcross.org.lb/volunteer |
Trama | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
Problema | Volunteer numbers are always low and we wanted to get more people to sign up. |
Risultato | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
Tipo di Media |
Poster
|
Digital Retoucher |
Gitten Tom
|
Agency Producer |
Leng Panganiban
|
Head of Production |
Amin Soltani
|
Art Director |
Sajesh Pudussery
|
Copywriter |
William Mathovani
|
Creative Director |
Kalpesh Patankar
|
Chief Creative Officer |
Shahir Zag
|