FEMA - "Our Home"

JWT Atlanta

JWT Atlanta Atlanta, Stati Uniti

8966

Titolo	Our Home
Agenzia	JWT Atlanta
Campagna	Our Home
Cliente	Federal Emergency Management Agency
Marca	FEMA
Data di Prima Diffusione/Publicazione	2014 / 5
Settore	Istituzioni Governative e altre autorita'
Slogan	Protect what matters.
Trama	This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood. “Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters. View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome
Tipo di Media	Televisione
Lunghezza	60 seconds
Market	Stati Uniti
Più informazioni	www.FloodSmart.gov/ourhome
Chief Creative Officer	Perry Fair
Group Creative Director	Lando Ettrick
Associate Creative Director	Deb Dewitt
Copywriter	Tiffani Harcrow
Group Account Director	Lesley Brown
Account Supervisor	Tessa Rogers
Account Executive	Lauren Geismar
Director of Integrated Production	Peter Blitzer
Producer	Renee Williams
Project Manager	Diana Gomez