Titolo | Zopirolspritz |
Agenzia | Clemenger BBDO |
Campagna | Mixed Meds |
Cliente | New Zealand Transport Agency |
Marca | NZTA |
Data di Prima Diffusione/Publicazione | 2022 / 3 |
Settore | Road Safety |
Trama | 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral. |
Problema | Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. |
Tipo di Media | Poster |
Lunghezza | |
Casa di Produzione | Revolver |
Director | Pete Baker |
Senior Business Manager | Emma Brown |
Chief Creative Officer | Brigid Alkema |
Senior Art Director | Steve Hansen |
Senior Copywriter | JP Twaalfhoven |
Senior Creative | Frances Cooke |
Senior Creative | Alex Metson |
Producer | Mark Foster |
Art Director | Nick Weir |
Agency Producer | Christina Hazard |
Senior Producer | Carne Godfrey |
Executive Producer | Pip Smart |
Executive Producer | Jasmin Helliar |
Strategist | Andy Graham |
Direttore della fotografia | Matt Henley |
Post Produzione | The Glue Society Studios |
Editor | Luke Crethar |
Casting | Kate McGill Casting |
Photographer | Steve Boniface |
Digital Retoucher | Becci Manson |
Managing Director | Michael Ritchie |
Executive Planning Director | Lisa Divett |
Colorist | Scott Stirling |
Advertising Manager | Lauren Cooke |
Advertising Manager | Nikki Gates |
Advertising Manager | Paul Graham |
Advertising Manager | Ryan Stevenson |
Head of Business Partnerships | Sally Hooper |
Business Team Head | Rachel Turner |
Media Agency | OMD New Zealand |
Strategy Director | Jake Firman |
Account Director, Media | Mel Falconer |
Senior Account Manager, Media | Kirsten Chin |
Account Manager, Media | Charlotte Eastman |
Direction & Product Design | Pete Baker |
Concept | Andrea Davis |
Model Maker | Human Dynamo |
Music Composer & & Sound Design | Stefaan Van Leuven |
Sound Producer | Jonathan Mihaljevich |
Sound Design | Chris Ward |