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Ami Alush
Ami Alush
CCO at Leo Burnett
Tel Aviv, Israele
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TitoloThe gaming marathon
Agenzia
Campagna The gaming marathon
Cliente Samsung
Marca Samsung
Data di Prima Diffusione/Publicazione 2017 / 2
Settore Elettronica di comsumo e Audiovisivi
Slogan Samsung gaming marathon. Run. Play. Donate.
Trama SAMSUNG PRESENTS THE GAMING MARATHON WHERE YOUR RUNNING IS TURNED INTO A DONATIONIf you've ever participated in a marathon, you'll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner's results. So this year, to capitalize on the massive participation in the Samsung Marathon - Israel's largest running event - we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players.
How? By adding more stepping pads along the running course and turning them into game coin collection points.Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.
From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we're talking about lots of money that will be making a difference for many people. Now that's worth running for! 
Tipo di Media Gaming
Lunghezza
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