Kia - "More Soul"

David&Goliath

David&Goliath El Segundo, Stati Uniti

Premi

25092

Marca: Kia
Paese: Stati Uniti

Cliente: Kia Motors

Titolo	More Soul
Agenzia	David&Goliath
Campagna	Hamsters
Cliente	Kia Motors
Marca	Kia
Data di Prima Diffusione/Publicazione	2011 / 8
Prodotto	Soul
Settore	Auto Nuove
Slogan	A New Way to Roll
Trama	First they drove. Then they rapped. Now they are shuffling. The hamsters are back in the soulless, futuristic setting of a first-person shooter game. It’s a dark battleground full of alien robots and humanoids locked in brutal combat, a scene all too familiar in today’s video game culture. Out of nowhere the hamsters pull up in their green Kia Soul decked out in the summer’s latest street wear. They exit the car with the stereo blasting the summer’s hottest song (recently #1 on the Billboard Hot 100), “Party Rock Anthem” by LMFAO, and begin to perform today’s most popular dance trend, shuffling. The hamster’s energy and positivity becomes infectious. Neither the alien or humanoid robots can hold back the urge to drop their weapons and dance. Eventually this gloomy, war-torn world becomes brighter as the hamsters and warriors all dance in unison - shuffling, jerking and freestyling. With their work complete, our hamsters then drive off into the sunset in their Soul as the warriors dance on. The spot demonstrates that Kia Soul’s tagline, “A New Way to Roll”, is all about positivity, creativity and optimism.
Tipo di Media	Televisione
Market	Stati Uniti
Casa di Produzione	Anonymous Content
Line Producer	Suzie Green Tedesco
Executive Producer	Dave Morrison
Cinematografia	Jeff Cutter
Director	Mark Romanek
Producer	Jennifer Mersis
Executive Producer	Paul Albanese
Executive Producer	Carol Lombard
Art Director	Tim Delger
Art Director	Basil Douglas Cowieson
Copywriter	JC Abbruzzi
Copywriter	Greg Buri
Executive Creative Director	Colin Jeffery
Chief Creative Officer	David Angelo