Godiva - "Godiva Waze"

Pereira O'Dell

Pereira O'Dell San Francisco, Stati Uniti

11234

Titolo	Godiva Waze
Agenzia	Pereira O'Dell
Campagna	It's More Than Just Chocolate
Cliente	Godiva
Marca	Godiva
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Cioccolata
Slogan	It's More Than Just Chocolate
Trama	Ahead of the holidays, Pereira & O'Dell launches "It's more than just chocolate" for Godiva. This is the agency's first campaign for the premium global chocolatier. The warm red and gold tones tout Godiva’s perfectly packaged chocolates in its signature Ballotin box. Original typography mimics that of a pastry chef. In addition to in-store displays at Godiva retail shops, Macy's, and Barnes & Noble, Pereira & O'Dell is bringing the holiday effort to life through digital advertising, content and influencer partnerships.
Tipo di Media	Mobile Advertising
Project Manager	Melissa Redada
Digital Media Strategist	Michael Dolan
VP Communications Strategy	Joshua Brandau
Group Creative Director	Jason Apaliski
Art Director	Ryan Holland
Exec Interactive Producer	Erin Davis
Brand Strategy Director	Alan Stout
Executive Creative Director	Jonathan Woytek
Copywriter	Amy Travis
Typographer	Matt Wyne
Senrio Account Executive	Rosie Boskett
Account Director	Nadia Malik
Communications Strategy Supervisor	Zalika Tyson
Associate Communications Strategy Director	Ashley Wells