Beto Noriega
Chief Creative Officer at Publicis Worldwide
Lima, Perú
TitoloBottle Tiles
Titolo (Lingua Originale)Tejas de Arequipeña
Agenzia
Campagna Bottle Tiles
Cliente AB Inbev
Marca Arequipeña Beer
Data di Prima Diffusione/Publicazione 2023 / 4
Settore Birre
Trama Arequipa - Peru, is the city with the highest UV radiation level on the planet, fortunately, they have Arequipeña, the regional beer from Ab InBev, which iconic bottles are made with 400-UV protection to shield the beer from sunlight, so, why not protect our people as well? That’s why we cut our bottles to convert them on Arequipeña Bottle Tiles. Roofs where more people can be protected and educated about sun issues. We set up the Arequipeña Bottle Tiles on bars and bus stops across Arequipa. Because, protect our people is what matter.
Tipo di Media Esterna
Lunghezza
Executive Creative Director
Creative Director
Creative Director
Account Director
Account Director
Head of Production
Producer
Casa di Produzione
Audio
Music
Chief Executive Officer (CEO)
Art Director
Copywriter
Account Supervisor
Account Executive
Art Director

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