| Titolo | Fireman |
| Agenzia | Y&R Santiago |
| Campagna | Man´s Beer |
| Cliente | Rotthammer |
| Marca | Rotthammer |
| Posted | Febbraio 2014 |
| Settore | Birre |
| Slogan | More women heroes. More men drinking beer |
| Trama | Beer |
| Filosofia | Astronaut ROTTHAMMER: Our product is a beer for men. The product motto is “Cheers to feminism”, the brand spirit is that the more times women get to do man things, the more chances man have to spend time drinking Rotthammer.The campaign tagline is “More women (doing man things), more man drinking beer”. The campaign is about humor. It tries to be funny and to pull a “ha!”. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Alvaro Becker |
| Creative Director | Francisco Cavada |
| Creative Director | Emerson Navarrete |
| Creative Director | Fabrizio Baracco |
| Copywriter | Samer Zeidan |
| Copywriter | Ricardo Fontecilla |
| Art Director | Andres Echeverria |
| Art Director | German Quiroz |
| Art Director | Diego Riveros |
| Art Director | Johan Hotz |
| Photographer | Ale Burset |
| Illustrator | Gonzalo Arévalo |
| Illustrator | Silvana Mercado |
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