Titolo | Peace Talks |
Agenzia | Advico Y&R Zürich |
Campagna | The Insight Story |
Cliente | SonntagsZeitung |
Marca | SonntagsZeitung |
Posted | Novembre 2011 |
Settore | Giornali, Libri, Periodici |
Trama | This is visualized through the Babushka-principle: beginning with a superficial topic, layer by layer the figures uncover a deeper insight to themes such as the mideastern peace-talks: hidden inside Benjamin Netanyahu and Mahmoud Abbas are two snotty kids that just won’t stop fighting. |
Problema | Information today is often one-dimensional and superficial. It’s different in the “SonntagsZeitung”. The Sonntagszeitung is getting to the core of things and reveals a much more complex picture. |
Tipo di Media | Televisione e Cinema |
Casa di Produzione | Markenfilm Berlin GmbH |
Creative Director | Martin Stulz |
Copywriter | Martin Stulz |
Creative Director | Dominik Oberwiler |
Copywriter | Martin Stulz |
Art Director | Lukas Wietlisbach |
Chief Creative Officer | Markus Gut |