| Titolo | 1 |
| Agenzia | VML Brazil |
| Campagna | Smile |
| Cliente | Colgate-Palmolive Company |
| Marca | Dental Floss |
| Data di Prima Diffusione/Publicazione | 2012 / 4 |
| Settore | Igiene e Prodotti per la cura della persona |
| Trama | To promote the Colgate dental floss, Y&R São Paulo has created a campaign with people smiles featured in larger size than their own face, highlighting the dirt between their teeth. The idea of the ad is to show that when you have dirt in your teeth, that's what really draws people's attention. |
| Tipo di Media | Poster |
| Chief Creative Officer | Ruy Branquinho |
| Art Director | Guilherme Racz |
| Copywriter | Lucas Casão |
| Art Buyer | Monica Beretta |
| Photographer | Lucio Cunha |
| Print Producer | Flavio Zamboni |
| Media Director | Gustavo Gaion |
| Media Director | Fabíola Sidorenko |
| Client Supervisor | Adriana Leite |
| Client Supervisor | Tamara Kulb |
| Account Planner | Fernanda Flandoli |
| Account Planner | Eliana Yamaguchi |
| Account Planner | Adriano Eliezer |
| Account Director | Valéria Ordonhez |
| Account Director | Claudia Menezes |
| Account Director | Felipe Wanderley |
| Print Producer | Elaine Carvalho |
| Creative Director | Ruy Branquinho |
| Creative Director | Flavio Casarotti |
More Work
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