CAPITI - "dyslexia"

Uzina Lisbon, Portogallo

1009

Questo spot fa parte della collezione ACT Responsible

Marca: CAPITI
Paese: Portogallo

Cliente: CAPITI

Titolo	dyslexia
Agenzia	Uzina
Campagna	Mental Health Can Have Many Names
Cliente	CAPITI
Marca	CAPITI
Data di Prima Diffusione/Publicazione	2023 / 4
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Trama	One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions.
Filosofia	Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health. To shed light on this pressing issue, three short films were produced, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system).
Tipo di Media	Televisione
Lunghezza	30 seconds
Executive Creative Director	Susana Albuquerque
Creative Director	Andreia Ribeiro
Art Director	Mariana Trindade
Copywriter	Francisco Roque do Vale
Account	Carolina Pinheiro
Account	Maria Melo Costa
Strategy	Rita Martins
Strategy	João Maria França Martins
Production/Agency	Virgínia Palma
Production/Agency	Bella Duarte
Casa di Produzione	playground
Film Director	Susana Correia
Direttore della fotografia	Tomás Brice
Executive Producer	Joao Abreu
Production Manager	Manuel Saalfeld
Production Coordinator	Inês Araújo
Steadicam	Emanuel Garcia
Sound Director	Cyril Santos
Set Designer	Marta Cruz
Photographer	Filipe Neto
Photography Producer	Sandra Mendes
Post-Production Coordinator	Nuno Lobo
Post Produzione	Light Films
Editor	Cláudia Silvestre
Sound Studio	Mute Sound