| Titolo | Make like Water |
| Agenzia | Saatchi & Saatchi New Zealand |
| Campagna | Make like Water |
| Cliente | Pump |
| Marca | Pump |
| Data di Prima Diffusione/Publicazione | 2011 / 11 |
| Settore | Acque minerali con gas |
| Trama | A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’. With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems. Refreshingly, it’s non‐preachy...just a bottle full of laughs. The campaign launched online with facebook (www.facebook.com/pumpnz) and www.pump.co.nz where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign. And that’s all I can tell you...because water is not without mystery. |
| Tipo di Media | Sito Internet |
| Executive Creative Director | Antonio Navas |
| Creative Director | Anne Boothroyd |
| Copywriter | Slade Gill |
| Art Director | Brad Collett |
| Account Director | Simon Wedde |
| Casa di Produzione | Plaza Films |
| Digital Designer | Alex Waskiewicz |
| Digital Developer | Matt Skinner |
| Account Manager | Brodie Reid |
| Agency Producer | Natasha Gill |
| Producer | Peter Masterton |