Titolo | Earth Hour 2015 - Switch off for the future of Aussie food |
Agenzia | Leo Burnett Sydney |
Campagna | Earth Hour 2015 - Switch off for the future of Aussie food |
Cliente | WWF |
Marca | WWF-Australia |
Data di Prima Diffusione/Publicazione | 2015 / 3 |
Settore | Preservation of Monuments, Parks & Wildlife |
Slogan | Switch off for the future of Aussie |
Trama | The campaign began 1 March and runs up to Earth Hour, which takes place on 28 March at 8:30 pm local time. With the tagline ‘Switch off for the future of Aussie food’ and the hashtag #AppetiteForChange, the campaign attempts to connect the traditional Earth Hour message of energyconservation to global warming and the very real threat it poses for the food supply. |
Filosofia | Press release quote: Anna Rose, head of Earth Hour with WWF Australia: “All Australians are proud of our farmers for feeding the nation, but they are on the frontline of rising temperatures and more extreme weather. Flooding, drought, fires and changes in pests and weeds are affecting the farms that supply 93 per cent of the food we eat.” Andy DiLallo, chief creative officer, Leo Burnett Sydney: “Food has the power to bring people together. This campaign taps into that—bringing people together to give their voices and support to the need to protect and preserve the future of Australian food and the farmers whoprovide it.” Campaign Asia Pacific's comments: People often fail to remember that climate change is not some esoteric concern, but rather a threat to the environmental systems that support our very lives—even those of us who dwell in mega-cities. This campaign connects the dots between global warmingand farming in an elegant, undeniable way. In particular, we applaud the radio spot (below), which makes haunting use of the medium to add an extra emotional kick to the message. |
Tipo di Media | Televisione |
Lunghezza | |
Chief Creative Officer | Andy DiLallo |
Executive Creative Director | Grant McAloon |
Executive Creative Director | Vince Lagana |
Copywriter | Curt McDonald |
Art Director | Claus Stangl |
Producer | Rachel Rider |
Group Business Director | Belinda Drew |
Business Manager | Rachel Bean |
Strategic Planner | Nicky Bryson |
Director | Angus Forbes |
Producer | Olivia Hantken |
Casting Director | EarCasting |
Voice Directing | Eardrum |
Music Composition | Song Zu |
Sound Engineer | Abigail Sie |
Marketing & Engagement Director | Cristel Leed |
Earth Hour National Manager | Anna Rose |
Communication and online campaign manager | Samantha Webb |
Climate Change campaigner | Reece Proudfoot |