NUK - " The Safety Squad"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, Francia

Premi

1705

Marca: NUK
Paese: Francia

Cliente: Newell Brands

Titolo	The Safety Squad
Agenzia	Wunderman Thompson
Campagna	The Safety Squad
Cliente	Newell Brands
Marca	NUK
Posted	Ottobre 2022
Settore	Varie
Trama	To promote a “temperature-controlled” product, we decided to create a “temperature-controlled” campaign through the Safety Squad, a cast of paper guinea pigs embedded into different printed formats: coasters, stickers, flyers, print ads… available in public spaces such as museums, trains or service areas for parents on-the-go, to test the temperature of their milk before giving it to their babies. Prints embarked a thermosensitive ink that was reacting depending on the temperature of the liquid poured over it. We managed to set the reaction temperature at 35°C. After heating the bottle, parents just had to pour a drop of hot milk into the mouth of a squad member. If the milk was too hot, a warning message was displayed on the paper, preventing them from harming their newborns with burns from ingestion. So, parents could feed their babies with a peace of mind, even the ones who didn’t own NUK’s products.
Tipo di Media	Case Study
Lunghezza	103 seconds
Executive Creative Director	Paul-Emile Raymond
Executive Creative Director	Adrien Mancel
Art Director	Florian Amoneau
Art Director	Florence Vignon
Copywriter	Thomas Blanc
Copywriter	Sylvain Chaillou
Business Director	Adrien Dumont
Account Manager	Lisa Wey
Chief Executive Officer (CEO)	Vincent Druguet
Chief Creative Officer	Daniel Bonner
Chief Creative Officer	Bas Korsten
Creative Excellence Manager	Matthew Garrard
Global PR Manager	Emilie Sharp
Casa di Produzione	Ray Production
Head of Production	Valérie Montiel
Illustrator	Kristof Luyckx
Tech solution partner	Georges Meirinho
Advertising Manager	Elisabeth Lanner
Advertising Manager	Birgit Meyer
Advertising Manager	Bora Sejdini