| Titolo | London-Lagos |
| Agenzia | BBH |
| Campagna | Global Development |
| Cliente | Guardian Media Group |
| Marca | Guardian Global Development |
| Data di Prima Diffusione/Publicazione | 2013 / 10 |
| Settore | Online Press, Media & Information |
| Slogan | Imagine if London was growing as fast as Lagos |
| Trama | The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative. |
| Problema | The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources. |
| Tipo di Media | Stampa e stampati |
| Advertising Manager | Natalie Roper |
| Strategy Director | Agathe Guerrier |
| Strategic Business Lead | Ngaio Pardon |
| Art Director | Shelley Smoller |
| Copywriter | Raphael Basckin |
| Associate Creative Director | Carl Broadhurst |
| Associate Creative Director | Peter Reid |
| Executive Creative Director | David Kolbusz |
| Production Company Producer | Sally Green |
| Digital Display Director | Richard Atkins |
| Integrated Production | Bryony Dellow |
| Designer | James Townsend |
| Account Director | Jon Barnes |
| Account Manager | Fiona Buddery |
| Illustrator | Jean-Marie Vivès |
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