Ballantine's Whiskey - "Ballantine's Space Glass"

Havas London

Havas London London, Regno Unito

21629

Titolo	Ballantine's Space Glass
Agenzia	Havas London
Campagna	Balantine's Space Glass
Cliente	Ballantine's
Marca	Ballantine's Whiskey
Data di Prima Diffusione/Publicazione	2015
Settore	Bevande/alcoolici
Slogan	Inspiring a new range of drinkers for Ballantine’s
Trama	Ballantine’s is the #2 scotch whisky in the world, with ambitions to secure a top 5 position within the premium spirits category. We’re charged with finding new and innovative ways to inspire new audiences to try, experience and love the brand. “New kinds of thinkers and different ages of drinkers” is how we sum it up.
Filosofia	Working closely with The Open Space Agency, we developed the first ever Space Glass - a glass that enables you to drink Ballantine’s in microgravity. It works using surface tension, which pulls the whisky down to the base of the glass and then up through the helix capillary to the mouth piece.
Risultato	The most successful digital campaign to date for Ballantine’s 11 million film views in the first week Global press coverage from The New York Times to Playboy Editorial publication on The Space Glass Project generating 100+ pieces of coverage worldwide
Tipo di Media	Interattivo
Lunghezza	177 seconds
Creative Director	Andy Sandoz
Creative Team	Nick Wavish
Production Company Producer	Tom Hoad
Editor in Chief	Nigel Brown
Editor	Ben Moss
Chief Executive Officer (CEO)	Paddy Griffith
Business Director	Elisabet Jonsdottir
Account Director	Ben Tolfree