Ruxandra Papuc
Executive Creative Director at McCann Worldgroup
Bucharest, Romania, Romania
TitoloSunday Grannies (Board)
Agenzia
Campagna Sunday Grannies
Cliente Vodafone
Marca Vodafone Romania
Data di Prima Diffusione/Publicazione 2015
Settore Servizi per la telecomunicazione
Trama In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home.
Tipo di Media Case Study
Art Director
Executive Creative Director
Copywriter
Creative Director
Creative Director
Account Director
Account Director
Casa di Produzione Multimedia Est
Account Director
Account Director

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