| Titolo | Axe - Boys do Cry |
| Brief | In Turkey, boys don't cry. There's even a famous song with that title. But this film for Axe changed the lyrics and ripped away the stereotype by showing men crying in public and at close quarters. The bold film was controversial in a time of oppression, when gay parades are illegal and cross-dressers have been assaulted. It encouraged men to embrace the emotions they have suppressed for too long. Yes, boys DO cry. |
| Agenzia | Manajans/J. Walter Thompson |
| Campagna | Axe - Boys do Cry |
| Cliente | Unilever |
| Marca | Axe |
| Posted | Novembre 2017 |
| Trama | AXE launched its new male grooming products; Hair styling and body spray |
| Tipo di Media | Web Film |
| Creative Director | Sami Basut |
| Copywriter | Begum Altundag |
| Art Director | Tunçhan Kalkan |
| Art Director | Oktay Metin |
| Casa di Produzione | Depo Film |
| Director | Serdar Donmez |
| Production Company Producer | Ender Sevim |
| Agency Producer | Ahmet Bayik |
| Agency Producer | Cagri Erdogan |
| Illustrator | Oktay Metin |
More Work
SEE ALLRoad to Istanbul
- MARCA:
- Turkish Airlines
- AGENZIA:
- Publicis Istanbul
Birds will be back
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- Finish
- AGENZIA:
- Havas Istanbul
Finish - 25 Litres Documentary
- MARCA:
- Reckitt Benckiser
- AGENZIA:
- Havas Istanbul
Finish 'Kadın' Integration (Film Case)
- MARCA:
- Finish
- AGENZIA:
- Havas Istanbul
Truck
- MARCA:
- 46664/Coca-Cola
- AGENZIA:
- McCann Istanbul