| Titolo | Mountain Road |
| Titolo (Lingua Originale) | Cocculus 73 |
| Agenzia | Havas Paris |
| Campagna | Cocculus 73 |
| Cliente | Lehning |
| Marca | Cocculus 73 |
| Posted | Novembre 2015 |
| Settore | Farmaceutici/Sanitari |
| Trama | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Alban Penicaut |
| Copywriter | Edouard Dorbais |
| Art Director | Rémi Arnaud |
| Illustrator | Florian Nguyen |
| Chief Executive Officer (CEO) | Vincent Mayet |
| Advertising Manager | David Mingeon |
| Account Director | Ophélie Dumay |
| Consultant | Pauline Arguillere |
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Parents riddled with bullets (fr)
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Wedding night of a child (fr)
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