| Titolo | Power Of a Coin |
| Agenzia | Accenture Song (formerly Kolle Rebbe) |
| Campagna | Power Of a Coin |
| Cliente | Bischöfliches Hilfswerk Misereor |
| Marca | Misereor |
| Data di Prima Diffusione/Publicazione | 2012 / 1 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | "The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too. |
| Tipo di Media | Case Study |
| Art Director | Matthias Grotter |
| Account Executive | Jan Kowalsky |
| Creative Director | Rolf Leger |
| Art Director | Felix Schulz |
| Copywriter | Sascha Petersen |
| Creative Director Online | Matthias Erb |
| Production Manager | Thomas Beecken |
| Illustrator | Bomboland |
| Interactive Development | Tom Schallberger |
| Account Executive | Jessica Gustafsson |
| Account Executive | Guido Block |
| Web Developer | Wadim Filippov |
| Art Buyer | Emanuel Mugrauer |
| Art Buyer | Katja Sluyter |
| Editor | Monika Hütter |