National Guard - "Flood"

LMO Advertising

LMO Advertising Arlington, Stati Uniti

6559

Marca: National Guard
Paese: Stati Uniti

Cliente: Army National Guard

Titolo	Flood
Agenzia	LMO Advertising
Campagna	Citizen Soldiers
Cliente	Army National Guard
Marca	National Guard
Data di Prima Diffusione/Publicazione	2011 / 8
Settore	Istituzioni Governative e altre autorita'
Slogan	I remember the moment.
Filosofia	Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire.
Problema	Reenact a rescue of flood victims in the aftermath of a hurricane.
Risultato	The production of the commercials was a major undertaking and included six days of shooting at Camp Roberts, near Pismo Beach in central California, and Joint Forces Training Base, near Long Beach. A variety of sophisticated military machinery was employed in the production. For a rescue sequence that appears in the hurricane spot, a Black Hawk helicopter was placed on top of a giant, custom-built gimble to simulate flight. For long shots, Salomon captured aerial footage of a suburban neighborhood with talent, standing on rooftops, but the flood waters, however, were added in post.
Tipo di Media	Televisione
Market	Stati Uniti
Editor	Jonathan Del Gatto
Post Production	Foundation
Executive Producer	Marc Lasko
Director	Mikael Salomon
Casa di Produzione	Original
Agency Producer	Jack Noone
Account Executive	Jordan Rix
Account Executive	Mariam Djavadi
Account Director	Jessica Boyle
Associate Creative Director	Jeff Wright
Associate Creative Director	Adam Chism
Creative Director	Dave Marinaccio