| Titolo | Storm |
| Agenzia |
LMO Advertising
|
| Campagna |
Citizen Soldiers
|
| Cliente |
Army National Guard
|
| Marca |
National Guard
|
| Data di Prima Diffusione/Publicazione |
2011 / 8
|
| Settore | Istituzioni Governative e altre autorita'
|
| Slogan | I remember the moment. |
| Filosofia | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
| Problema | Reenact a rescue of a family in the aftermath of a tornado. |
| Risultato | The spot was produced almost entirely practically. Original’s production crew created the image of a neighborhood devastated by storm by filling the scene with downed trees and power lines, an overturned bus, a wrecked boat and other debris. |
| Tipo di Media |
Televisione
|
| Market | Stati Uniti |
| Editor |
Jonathan Del Gatto
|
| Post Production |
Foundation
|
| Executive Producer |
Marc Lasko
|
| Director |
Mikael Salomon
|
| Casa di Produzione |
Original
|
| Agency Producer |
Jack Noone
|
| Account Executive |
Jordan Rix
|
| Account Executive |
Mariam Djavadi
|
| Account Director |
Jessica Boyle
|
| Associate Creative Director |
Jeff Wright
|
| Associate Creative Director |
Adam Chism
|
| Creative Director |
Dave Marinaccio
|