| Titolo | Sky Comic Project |
| Agenzia | TBWA\HAKUHODO |
| Campagna | Comics - Adidas |
| Cliente | adidas |
| Marca | Adidas |
| Posted | Giugno 2010 |
| Settore | Calzature |
| Filosofia | <br>The SKYCOMIC was made to support the Japan Football Team on their journey to the 2010 FIFA World Cup in South Africa. We created thirteen 300 square meter comic strip panels totalling approximately 3,900 square meters (42,000 square feet) - a Guinness World Record. Each panel was based on a player and created in his hometown. 63,000 schoolchildren, parents and fans nationwide helped paint the panels or support the effort online. Aerial photographs were put online along with behind-the-scenes videos, photos, and fan messages. The team could view the entire giant comic strip from their airplane as they departed Tokyo. |
| Tipo di Media | Esterna |
| Creative Director | Kazoo Sato |
| Associate Creative Director | Hideyuki Tanaka |
| Art Director | Hirofumi Nakajima |
| Art Director | Katsuhiro Shimizu |
| Art Director | Haruhito Nisawadaira |
| Copywriter | Masaharu Kumagai |
| Designer | Keisuke Shimizu |
| Account Director | Taro Sato |
| Casa di Produzione | Monster Films |
More Work
SEE ALLThe First Take
- MARCA:
- The First Take
- AGENZIA:
- TBWA\HAKUHODO
PRIDE JERSEY
- MARCA:
- AIG
- AGENZIA:
- TBWA\HAKUHODO
The Low-Budget Manga Parody
- MARCA:
- Kodansha Comics
- AGENZIA:
- Dentsu Inc.
Pride jersey
- MARCA:
- AIG Japan
- AGENZIA:
- TBWA\HAKUHODO
#DiversityIsStrength
- MARCA:
- AIG Japan
- AGENZIA:
- TBWA\HAKUHODO
Three Little Pigs
- MARCA:
- AIG General Insurance
- AGENZIA:
- TBWA\HAKUHODO
Little Red Riding Hood
- MARCA:
- AIG General Insurance
- AGENZIA:
- TBWA\HAKUHODO
#TackleTheRisk
- MARCA:
- AIG Japan
- AGENZIA:
- TBWA\HAKUHODO