Tramontina - "The Barbecue Bible "

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasile

10287

Titolo	The Barbecue Bible
Agenzia	J. Walter Thompson Brazil
Campagna	The Bible of Barbecue
Cliente	Tramontina
Marca	Tramontina
Data di Prima Diffusione/Publicazione	2016
Settore	Casalinghi vari e attrezzi da cucina
Trama	Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire.
Tipo di Media	Interattivo
Lunghezza	46 seconds
Creative Director	Erick Rosa
Art Supervisor	Fabio Simoes
Creative Director	Diego Wortmann
Fotografia / Illustrazione	Gito Fernandez
Direttore della fotografia	Raul Krebs
Copywriter	Sleyman Khodor
Sound Production	Antfood
Copywriter	Patrick Matzenbacher
Chief Creative Officer	Ricardo John
Copywriter	Lucas Tristão
Art Director	Lucas Reis
Illustration	Lucas Reis
Copywriter	Fernando Duarte
Director	Gustavo Gripe
MOTION DESIGN	Guilherme Krolow
MOTION DESIGN	Filipe Birck
Casa di Produzione	Santa Transmedia
Illustration	Estúdio Olho Bala