Afroreggae - "On The Map"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasile

8979

Questo spot fa parte della collezione ACT Responsible

Marca: Afroreggae
Paese: Brasile

Cliente: AfroReggae

Titolo	On The Map
Titolo (Lingua Originale)	Tá no Mapa
Agenzia	J. Walter Thompson Brazil
Campagna	On The Map
Cliente	AfroReggae
Marca	Afroreggae
Posted	Giugno 2014
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan	Putting Favelas on the map
Trama	Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet.
Tipo di Media	Case Study
Lunghezza	126 seconds
Più informazioni	http://www.afroreggae.org/tanomapa/
Chief Creative Officer	Ricardo John
Chief integration officer	Mauro Cavalletti
Strategic Planner	Fernand Alphen
Art Supervisor	Fabio Simoes
Copywriter	Paulo Amaral
Copywriter	Sleyman Khodor
Copywriter	Helio Marques
Art Director	Vitor Veras
Art Director	Lucas Reis
Art Director	Henry Kage
Art Director	Fernanda Sousa
Head of Production	Marcia Lacaze
Production Company Producer	Paula Ferrari
Fotografia / Illustrazione	Gito Fernandez
Director	Gabriel Gemenez
Sound	S de Samba
Voice	Simoninha
Media Director	Maira Toledo
Media Director	Elaine Endo
Project Manager	Hesli Carvalho
Digital Producer	Rodrigo Alberini
Casa di Produzione	Nitro B
Media Director	Maira Toledo
Media Director	Elaine Endo
Project Manager	Hesli Carvalho
UX Designer	Mayra Sasso
UX Designer	Carolina Tod.
Other	Maplink
Other	Fillet
Other	Digibase