Carlos Moreno
Chief Creative Officer at Cossette, Toronto
Toronto, Canada
TitoloSame Target same Distance one Arm.
Agenzia
Campagna The games are tough, the athletes are tougher
Cliente Toronto 2015 Parapan Am Team
Marca Toronto 2015 Parapan Am Team
Data di Prima Diffusione/Publicazione 2015 / 7
Settore Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan The Games are Tough. The Athletes are Thougher.
Trama The Canadian Paralympic Committee launches its public service announcement (PSA) campaign for the Toronto 2015 Parapan Am Team.The multiplatform campaign entitled: "The Games are Tough; the Athletes are Tougher" is produced by partner agency BBDO Toronto and showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their unique and varied stories. 
Tipo di Media Stampa e stampati
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Executive Producer
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Casa di Produzione

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