Road Safety - "Never let go"

BBDO Dublin

BBDO Dublin Dublin, Irlanda

6281

Titolo	Never let go
Agenzia	BBDO Dublin
Campagna	Never Let Go
Cliente	Road Safety Authority Ireland
Marca	Road Safety
Posted	Aprile 2016
Settore	Road Safety
Slogan	When tyres lose grip, you lose everything
Trama	There is no component in your car that’s as likely to contribute to a crash as your tyres. The reason for this is that tyres simply aren’t on the radar. You never think about them until you need to. In a chilling piece, "Never Let Go" shows a man losing his grip with everyone close to him. In a frame that spins, as tyres do - or as a car that has been flipped in a crash does, the piece shows us just what the man has lost, providing a stark reminder that we all need to check our tyres to make sure we don't lose our grip with everything that matters to us most. It ends with the line "When tyres lose grip, you lose everything."
Tipo di Media	Televisione e Cinema
Lunghezza	50 seconds
Più informazioni	www.irishinternational.com
Executive Creative Director	Dylan Cotter
Art Director	Clayton Homer
Copywriter	Dillon Eilliott
Account Director	Ken Kerr
Account Manager	David Power
Agency Producer	Andrew Counihan
Client Partner	Brian Farrell
Music Composer	Adam Welsh
Casa di Produzione	Moonwalk Film
Producer	Alexis Bensa
Producer	Gaspard Chevance
Director	Gioacchino Petronicce