Vida Mujer - "VIDA MUJER SIRI INGLES"

Circus Grey

Circus Grey Lima, Perú

2443

Titolo	VIDA MUJER SIRI INGLES
Agenzia	Circus Grey
Campagna	Brave Voices
Cliente	Vida Mujer
Marca	Vida Mujer
Data di Prima Diffusione/Publicazione	2017 / 6
Settore	Anti-Domestic Violence, Sexual Abuse
Trama	Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help.
Tipo di Media	Radio
Lunghezza	48 seconds
Executive Creative Director	Juan Carlos Gómez de la Torre
Creative Director	César Godenzi
Creative Director	Carlos Tolmos
Creative Director	Ricardo Toyohama
Copywriter	Oscar Muñante
Art Director	Juan Ignacio Anticona