Smart - "Guess the Car - The blind test"

BBDO Berlin

BBDO Berlin Berlin, Germania

17792

Titolo	Guess the Car - The blind test
Agenzia	BBDO Berlin
Campagna	Guess the car - The blind test
Cliente	Daimler AG
Marca	Smart
Data di Prima Diffusione/Publicazione	2014 / 5
Prodotto	Fortwo
Settore	Compact & Small Cars
Slogan	Small outside. Big inside
Trama	The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size. The spectacular action was filmed with special infrared cameras.
Tipo di Media	Web Film
Lunghezza	96 seconds
Advertising Manager	Michael Schaller
Advertising Manager	Markus Zeller
Creative Team	Jan Harbeck
Creative Team	Lukas Liske
Creative Team	Daniel Schweinzer
Creative Team	Ton Hollander
Director	Daniel Schmidt
Casa di Produzione	Markenfilm Crossing GmbH