| Titolo | Switch Off |
| Agenzia | Leo Burnett Madrid |
| Campagna | Switch Off |
| Cliente | Procter & Gamble |
| Marca | Bounce |
| Posted | Luglio 2011 |
| Settore | Prodotti per la gestione della casa e la manutenzione |
| Filosofia | The message had to be simple and direct, so the consumer would understand.Winter is one of the most complicated times for the clothes. Clothes get full of static, which besides being uncomfortable, destroys the fabric of the clothes. We wanted to communicate a simple message, with Bounce your clothes won't have static. |
| Risultato | People easily recognized the message and had fun with such a simple campaign. |
| Tipo di Media | Packaging, Branding & Design |
| Executive Creative Director | Chacho Puebla |
| Creative Director | Paulo Arêas |
| Creative Director | Francisco Cassis |
| Art Director | Pouline Atencio |
| Copywriter | Roberto Luque |
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