The Impossible Brief - "Blood Relations"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israele

16090

Titolo	Blood Relations
Agenzia	BBR Saatchi & Saatchi
Campagna	Blood Relations
Cliente	The Peres Center for Peace
Marca	The Impossible Brief
Data di Prima Diffusione/Publicazione	2012 / 4
Settore	Blood/Organ Donation
Slogan	Could you hurt someone with your blood running through their veins?
Trama	Could you hurt someone with your blood running through their veins?The Peres Centre for Peace presents: Blood Relations - The Israeli Palestinian blood donation project After 60 years of conflict between Israel and the Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite the belief that reconciliation is a real possibility?By bringing those with greatest reason to hate each other together, and getting them to share blood instead of spilling it.
Tipo di Media	Promozioni & Eventi
Strategic Planner	Rachel Friend
Strategic Planning Director	Guy Gordon
Account Executive	Noa Sharf
Account Supervisor	Lee Bryn
Account Director	Nir Federbush
Production Manager	Bosmat Marmarely
Head of Production	Dorit Gvili
Technical Developer	Leonid Angarov
Designer	Steve Reiches
Art Director	Nathan Freifeld
Copywriter	Shachar Aylon
Creative Director	Eddie Goldenberg
Creative Director	Tomer Gidron
Creative Director	Eran Nir
Executive Creative Director	Yoram Levi
Creative Partner	Royer Jean-Christophe