| Titolo | Chung |
| Agenzia | Saatchi & Saatchi |
| Campagna | Life writes the best stories |
| Cliente | HSBC |
| Marca | HSBC Premier |
| Data di Prima Diffusione/Publicazione | 2016 / 3 |
| Settore | Istituti di Credito |
| Filosofia | The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives, but not quite in the way that they had originally planned as young children. They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Kate Stanners |
| Creative Team | Alex Sattlecker |
| Creative Team | Linda Weitgasser |
| Account Director | Dan Cunningham |
| Managing Partner | Charles Pym |
| Production Assistant | Sam Rendle-Short |
| Executive Creative Director | Andy Jex |
| Executive Creative Director | Rob Potts |
| Chief Strategy Officer | Richard Huntington |
| Producer | Ally Dean |
| Buyer | Mindshare Europe |
| Audio Post Production | Tony Rapaccioli |
| Editor | Sam Rice-Edwards |
| Post Production House | Simon Bath |
| Production Manager | Tabetha Glass-Jackman |
| Producer | Mark Whittow-Williams |
| Executive Producer | Lizie Gower |
| Director | Jeff Labbé |
| Casa di Produzione | Academy Films |
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