| Titolo | Martin Luther King |
| Agenzia | Ogilvy South Africa |
| Campagna | Eyes |
| Cliente | Bookdealers |
| Marca | Bookdealers |
| Data di Prima Diffusione/Publicazione | 2011 / 5 |
| Settore | Varie |
| Slogan | Biographies |
| Filosofia | In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. |
| Tipo di Media | Poster |
| Art Buyer | Mare Hofmeyr |
| Digital Retoucher | Ryan Greig |
| Stock photography | Corbis Images/Great Stock |
| Photographer | David Prior |
| Art Director | Marion Bryan |
| Copywriter | Gary du Toit |
| Creative Director | Mike Martin |
| Creative Director | bridget johnson |
| Executive Creative Director | Fran Luckin |
| Stock Photography | Yousuf Karsh, Camera Press London |
More Work
SEE ALLMuhammad Ali
- MARCA:
- Bookdealers
- AGENZIA:
- Ogilvy South Africa
Marilyn Monroe
- MARCA:
- Bookdealers
- AGENZIA:
- Ogilvy South Africa
Albert Einstein
- MARCA:
- Bookdealers
- AGENZIA:
- Ogilvy South Africa