| Titolo | For a 100% Natural Halloween |
| Agenzia | Wunderman Thompson |
| Campagna | For a 100% Natural Halloween |
| Cliente | Heinz |
| Marca | Heinz |
| Data di Prima Diffusione/Publicazione | 2022 / 10 |
| Settore | Maionese, Ketchup, Senape |
| Filosofia | Heinz, a world leader in tomato products and sauces, has launched a campaign to ‘prank’ viewers this Halloween. Devised by Wunderman Thompson Spain, the campaign, ‘For a 100% Natural Halloween’, launches with a series of interactive OOH billboards and social posts to showcase the natural tomatoes that go into Heinz products. On first glance, the social posts and billboards appear to be traditional pieces of content – think ASMR recipe videos which reveal the secret recipe for Heinz Ketchup, or a series of optical illusions in keeping with the Halloween theme – but if viewers watch for long enough, they’ll be ‘pranked’ by the sudden apparition of a horrifying tomato. The team worked with photographer Josep Maria Roca who cast hundreds of natural tomatoes in the campaign, carefully studying and shooting them to highlight the natural ‘terror’ in their faces. No tomatoes were harmed in the making of this campaign. In fact, all of the tomatoes that featured in the campaign were used to make gazpacho once they had been photographed. The campaign is now running across Spain, Chile, Turkey, Egypt, Saudi Arabia, Bahrain, Kuwait, Sultanate of Oman, United Arab Emirates and Qatar. |
| Tipo di Media | Esterna |
| Advertising Manager | Thiago Rapp |
| Global Chief Creative Officer | Daniel Bonner |
| Global Chief Creative Officer | Bas Korsten |
| Chief Client Officer | Jose Mª Piera |
| Chief Creative Officer | David Caballero |
| Executive Creative Director | Pipo Virgós |
| Executive Creative Director | Paco Badia |
| Creative Director | Gloria Hernandez |
| Art Director | Marcelo Monzillo |
| Art Director | Sergi Boixadera |
| Art Director | Carlos Galán |
| Copywriter | Albert Xifra |
| Copywriter | Lucia Collera |
| Account Management | Natàlia Gasulla |
| Account Management | Carla Pérez |
| Head of Production | Susanna Bergés |
| Agency Producer | Oscar Armengol |
| Photography Studio | Rocaestudio |
| Photographer | Josep Maria Roca |
| Digital Retoucher | Jose Bueno |
| Editor | Axel Ware |
| Editor | Bernat de Ferrer |
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