Millward Brown - "Muslim"

VML Brazil

VML Brazil São Paulo, Brasile

5696

Marca: Millward Brown
Paese: Brasile

Cliente: Millward Brown

Titolo	Muslim
Agenzia	VML Brazil
Campagna	Ethnicity
Cliente	Millward Brown
Marca	Millward Brown
Data di Prima Diffusione/Publicazione	2011 / 5
Settore	Societa' di Consulenza, Ricerca e Analisi
Slogan	Ethnicity
Filosofia	Campaign signed by Y&R agency shows how is possible, using surveys, to clear doubts and understand controversial topics Any topic, even the toughest to deal with or to understand, can be translated and explained using a graphic. This is the concept that guides the new ad campaign created by Young & Rubicam for the Millward Brown Brazil’s Survey Institute. The action named “Ethnicity” has three press ads – “Muslin”, “Jewish” e “African” – and uses clean and sharp language to bring a new vision about controversial topics and highlight the importance of the studies of the advertiser, in order to break some preconceived ideas. The first ad transforms a muslim veil into a graphic which makes it clear that one should not generalize on the Islam religion followers. The ad “Jewish” shows a kipa as a graphic and compares the proportion between the palestian territories and the jew ones in 1916 and today. The last of the series shows a typical African girl wearing a round earring similar to a pie chart, mostly blue, with a tiny red slice. Beside it, the subtitles explain: the red slice corresponds to the number of men who believe on sex relations with a virgin can cure an HIV positive. The blue part corresponds to the vast majority that doesn’t believe it. The green color, which is not in the earring corresponds to men who have healed from AIDS after having sex relations with a virgin: in other words, none. All the ads show the campaign’s signature “A graphic says it all. Millward Brown”.
Tipo di Media	Pubblicita' su periodici
Client Supervisor	Aurora Yasuda
Agency Producer	Monica Beretta
Account Planner	César Ortiz
Account Planner	David Laloum
Account Director	Sylvia Panico
Photographer	Allard
Executive Creative Director	Ruy Branquinho
Creative Director	Sergio Fonseca
Creative Director	Flavio Casarotti
Copywriter	Laura Esteves
Art Director	Daniel Salles