Swedish Public Radio - "Hoffmaestro feat. Sweden"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Svezia

6706

Titolo	Hoffmaestro feat. Sweden
Agenzia	Forsman & Bodenfors Göteborg
Campagna	Hoffmaestro feat. Sweden
Cliente	Sveriges Radio
Marca	Swedish Public Radio
Posted	Febbraio 2012
Settore	TV, Radio
Slogan	donation
Filosofia	Since Musikhjälpen is all about requesting music, we created a song that a lot of people would want to request. Why? Because all these people would actually be in the song. On a website, you could record pieces of a new track by Hoffmaestro (a band very popular among teenagers), just using your computer mic. After two weeks of collecting recordings, we mixed all the sounds together, and released the song on radio and iTunes, for everyone to purchase or request.
Problema	Each year, Swedish Public Radio hosts Musikjälpen. A show that lets you request songs for money, with every penny sent straight to charity. This year, Swedish Radio wanted to activate teenagers the weeks before Musikhjälpen started. And if we at the same time could raise some money, that wouldn’t hurt.
Tipo di Media	Case Study
Account Manager	Nicole van Rooij Ekström
Account Director	Nicole van Rooij Ekström
Account Director	Andreas Engstrand
Copywriter	Marcus Hägglöf
Art Director	Ted Mellström
Designer	Johanna Hofman-Bang
Digital Producer	Peter Gaudiano
Casa di Produzione	Rebenga
Music	Hoffmaestro