Titolo | Christmas Banquet |
Agenzia | Grey Worldwide Melbourne |
Campagna | A Place To Remember (The Long Table) |
Cliente | Transport Accident Commission TAC |
Marca | TAC |
Data di Prima Diffusione/Publicazione | 2012 / 12 |
Settore | Road Safety |
Slogan | This many people won't make it to Christmas lunch. |
Trama | A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table. |
Tipo di Media | Esterna |
Executive Creative Director | Michael Knox |
Copywriter | Michael Knox |
Creative Director | Nigel Dawson |
Director | Kath Regan |
Art Director | Peter Becker |
Project Manager | Randal Glennon |
Account Director | Jodi Gubana |