SANTÉ PUBLIQUE FRANCE - "We, the Lovers"

BABEL

BABEL Paris, Francia

1110

Titolo	We, the Lovers
Agenzia	BABEL
Campagna	WE, THE LOVERS
Cliente	Santé Publique France
Marca	SANTÉ PUBLIQUE FRANCE
Data di Prima Diffusione/Publicazione	2021 / 11
Prodotto	LGBTQ+
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
Tipo di Media	Case Study
Lunghezza	121 seconds
Creative Director	Jean-Laurent Py
Creative Director	Laurent Nuyen
Art Director	Louis Grzeskowiak
Copywriter	Cédric Hamelin
Head of TV	Jeanne Halfon
Director	Lucy Luscombe
Production	Caviar London
Post Produzione	FIRM
Sound Production	Circonflex