Kinokuniya Bookstores - "Fake Readers"

Saatchi & Saatchi Dubai

Saatchi & Saatchi Dubai Dubai, Emirati Arabi

239

Titolo	Fake Readers
Agenzia	Saatchi & Saatchi Dubai
Campagna	Offset Boxset
Cliente	Kinokuniya Bookstores
Marca	Kinokuniya Bookstores
Posted	Marzo 2024
Settore	Negozi al dettaglio di prossimita'
Trama	Every second of social media generates carbon emissions. But every second of reading doesn’t. That’s why we launched the Offset Boxset - designed to show how every second of reading can save the planet. For instance, if you spend 14 hours on social media, you generate 1 kilo of co2eq. Our 1-kilo boxset, had books with the exact reading time required to reduce it. People could choose to reduce 1,2,3 or 4 kilos of co2eq. We also teamed up with Sacred Groves, an organization that works to protect forests. Buying a 1-kilo boxset would help preserve 10sq. ft of forest. This partnership meant that readers could now become guardians of the forest.
Tipo di Media	Case Study
Lunghezza	135 seconds
Chief Creative Officer	Sébastien Boutebel
Executive Creative Director	Gautam Wadher
Creative Director	Alok Mohan
Associate Creative Director	Eduardo Cesar
Associate Creative Director	Gabriel Felde
Copywriter	Rebecca Ann Menezes
Editor	Joao Xavier
Chief Executive Officer (CEO)	Bassel Kakish